In a very competitive market, it’s important to have effective methods for promoting your products, which will allow you to differentiate yourself from your competitors. At Wordans, we have the best blank apparel products at the best prices. Here are some marketing strategies, many of which we use, that we believe can help promote your products and improve your business.
Offer Attractive Discounts
As you know, price is a key factor in consumers’ buying decisions. Consumers are now used to quickly comparing prices on the market and are always looking for the most interesting offers. Attractive prices are therefore an effective way to capture the attention of your target: by offering a price reduction at the product launch, you can easily increase your sales. Customers will naturally be more attracted to a product on promotion. It is estimated that 65% of shoppers compare offers for at least 16 minutes before making a purchase decision, so you need to stand out from the competition with a compelling offer. There are several price reduction strategies that can be effective for a product launch. For example, you can choose to offer a bulk purchase discount to encourage customers to order more units: customers will get a discount for quantities purchased or for batch purchases. At Wordans, for example, we offer sliding scale pricing based on the volume of blank apparel purchased. Another strategy is to offer a 2×1, one item free for one item purchased. In this case, we recommend that you emphasize the exceptional and temporary nature of the offer, so as not to devalue the product. Finally, rather than dropping the prices of individual items, you can offer lower delivery costs for purchases over a certain amount, which can often encourage customers to buy more. In any case, price reductions can be a real buying lever for the consumer, if it highlights the product in an exceptional way and has a notion of urgency.
Promote on Social Networks
In the age of the internet and tech-savvy consumers, social networks have become an indispensable tool for marketing and brand promotion, helping users increase the visibility of their products, and push them to potential customers. To properly market a product, developing a marketing strategy via social networks is strongly recommended. You can promote a product by making appropriate posts to highlight it and praise its merits, as well as provide valuable information to your customers. You can also use targeted advertising tools to make sure these posts are seen by your target audience. Finally, you can also consider collaborating with influencers on social networks, who can talk about your products to their community.
Run Targeted Email Marketing Campaigns
Direct marketing campaigns are an excellent lever to develop sales and highlight a particular product! But your strategy has to be effective: to launch an e-mailing campaign that really has an impact on your sales, it is better to prepare it well. We recommend that you write captivating messages that can capture the attention of your customers from the very first lines. The text should of course praise the main advantages of the product in question. You will also need to create a pleasant visual on which a call-to-action button will facilitate access to the purchase page. It may be a good idea to combine this action button with a special discount and a countdown timer for the offer, in order to create a sense of urgency. To discover more about developing a successful email marketing strategy, check our previous blog article.
Write a Blog Post
When you want to promote a product, you want to communicate the benefits of the product to the customer in a concise, simple, and quick way. Conversely, writing a blog post can allow you to detail all the features and benefits of the product. Business blogs are essential supplements to product pages. They allow you to go into further detail about your products and their specifications. By writing an article about a specific product, you can not only highlight all the benefits of that item but also advise potential customers on how to use the product. These types of posts are a good way to build customer loyalty, offering them more developed information about the products sold.
Use Customer Reviews
As we mentioned before, consumers do a lot of research on the internet before buying a product these days. As well as comparing prices and product features, many people tap into the opinions of other consumers, who leave reviews either on the website they purchased from, or independent review sites like Trustpilot. You can use these reviews to your advantage, they are a real gold mine! Indeed, the opinion of a customer who has bought and used the product is one of the best ways to know if buying the product is a good idea. For example, you can create an email or a post on social networks with positive opinions written by customers who bought the product you want to promote.
Organize an Event
If your budget allows it, we recommend that you organize an event to launch and promote your product. Choose a suitable and friendly venue, without overdoing it. The idea is for potential customers to have a good time and remember the moment by associating it with the product you want to launch. A well-organized event will not only get potential customers excited about your new product or service but will also create a link with the brand and its ideology.
These six examples are ideas you can use to launch a product; we hope they will help you in marketing your items. Moreover, discover all our references negotiated at the best prices! Visit our website to discover our thousands of customizable blank apparel, and check out all our special offers on our Instagram page @wearewordans.