{"id":8675,"date":"2024-10-30T11:48:35","date_gmt":"2024-10-30T11:48:35","guid":{"rendered":"https:\/\/www.wordans.com\/blog\/?p=8675"},"modified":"2025-06-11T10:23:04","modified_gmt":"2025-06-11T10:23:04","slug":"black-friday-small-business-survival-guide-3","status":"publish","type":"post","link":"https:\/\/www.wordans.com\/blog\/gb\/black-friday-small-business-survival-guide-3\/","title":{"rendered":"Black Friday Small Business Survival Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8675\" class=\"elementor elementor-8675\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-513abfbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"513abfbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-189adb81\" data-id=\"189adb81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69017afe elementor-widget elementor-widget-text-editor\" data-id=\"69017afe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">November has become synonymous with Cyber Week and its centerpiece&#8211; the biggest shopping event of the year:\u00a0<\/span><b>Black Friday<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">. <\/span>Black Friday 2024<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">\u00a0falls on November 29th, with Cyber Monday on December 2nd. Each year, preparation for this high street and online shopping craze begins earlier and earlier, with some big-name retailers and brands offering month-long discounts.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For small business owners debating whether Black Friday is the right move for you, we&#8217;re taking a deep dive into what this shopping season means. Our Black Friday survival guide for small businesses explains whether this event could benefit you, and how.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">If you\u2019re a small fish swimming in a pond of giant competitors, read on.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026d09c elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"026d09c\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-caret-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__026d09c\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__026d09c\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__026d09c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc75eee elementor-widget elementor-widget-heading\" data-id=\"bc75eee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Black Friday All About?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d316557 elementor-widget elementor-widget-image\" data-id=\"d316557\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"770\" height=\"514\" src=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-collis-3056057-1024x683.jpg\" class=\"attachment-large size-large wp-image-3009\" alt=\"Vintage photo. Elderly man looking at a vintage, with signs like DEALS and LOW PRICES on the store front.\" srcset=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-collis-3056057-1024x683.jpg 1024w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-collis-3056057-300x200.jpg 300w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-collis-3056057-768x513.jpg 768w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-collis-3056057-1536x1025.jpg 1536w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-collis-3056057-2048x1367.jpg 2048w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-collis-3056057-600x400.jpg 600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6810b4e elementor-widget elementor-widget-text-editor\" data-id=\"6810b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before you decide if it\u2019s the correct business move for you, let\u2019s go over the origins of this famous retail event.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Black Friday was coined in the 1950\/60s by Philadelphian traffic police to describe the dread they felt at the never-ending traffic jams and pile-ups caused by the opening of the Christmas Shopping Season.<\/span><\/p><p><span style=\"font-weight: 400;\">Black Friday commenced as an offline event that sent brick-and-mortar stores into a frenzy with irresistible offers. Yet, while footfall remains high, traffic has expanded online, making it one of the most anticipated days in the retail marketing calendar. Cyber Monday evolved into one of the biggest days for online sales since its inception in 2005, and now surpasses Black Friday each year!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c24c0a elementor-widget elementor-widget-heading\" data-id=\"0c24c0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Know the BFCM Stats for Your Small Business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a16608 elementor-widget elementor-widget-image\" data-id=\"3a16608\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"770\" height=\"420\" src=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/getting-business-finances-in-order-1024x559.jpg\" class=\"attachment-large size-large wp-image-3011\" alt=\"Getting business finances in order. Photos includes invoice, calculator, laptop and phone.\" srcset=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/getting-business-finances-in-order-1024x559.jpg 1024w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/getting-business-finances-in-order-300x164.jpg 300w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/getting-business-finances-in-order-768x419.jpg 768w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/getting-business-finances-in-order-1536x839.jpg 1536w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/getting-business-finances-in-order-2048x1118.jpg 2048w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/getting-business-finances-in-order-600x328.jpg 600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c879230 elementor-widget elementor-widget-text-editor\" data-id=\"c879230\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to BFCM (Black Friday &amp; Cyber Monday) statistics, spending has long since bounced back to, and now outstrips, pre-pandemic levels, with a record-breaking <a href=\"https:\/\/www.demandsage.com\/black-friday-statistics\/#:~:text=Black%20Friday%202023%20is%20approaching,put%20them%20in%20this%20article.\" target=\"_blank\" rel=\"noopener\">$9.8 billion spent on Black Friday in 2023<\/a><\/span><span style=\"font-weight: 400;\"> alone. The same year, <a href=\"https:\/\/www.demandsage.com\/cyber-monday-statistics\/\" target=\"_blank\" rel=\"noopener\">Cyber Monday raked in around $12.8 billion<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">So, is it something that you should be gearing your small business towards?\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Let\u2019s discuss some of the Pros and Cons of Black Friday for Small Businesses. Later, we\u2019ll analyse some Black Friday promotion ideas to get you started.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e5e4bc elementor-widget elementor-widget-heading\" data-id=\"6e5e4bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pros of BFCM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde6817 elementor-widget elementor-widget-image\" data-id=\"cde6817\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"770\" height=\"515\" src=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/anna-dziubinska-mVhd5QVlDWw-unsplash-1024x685.jpg\" class=\"attachment-large size-large wp-image-3010\" alt=\"\" srcset=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/anna-dziubinska-mVhd5QVlDWw-unsplash-1024x685.jpg 1024w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/anna-dziubinska-mVhd5QVlDWw-unsplash-300x201.jpg 300w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/anna-dziubinska-mVhd5QVlDWw-unsplash-768x514.jpg 768w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/anna-dziubinska-mVhd5QVlDWw-unsplash-1536x1028.jpg 1536w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/anna-dziubinska-mVhd5QVlDWw-unsplash-2048x1371.jpg 2048w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/anna-dziubinska-mVhd5QVlDWw-unsplash-600x402.jpg 600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ae2ce elementor-widget elementor-widget-heading\" data-id=\"13ae2ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear Out Stock<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca015c elementor-widget elementor-widget-text-editor\" data-id=\"aca015c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One major pro of BFCM for small businesses is the opportunity to shift slow-moving stock. For retailers, this is great news as you can focus your discounts on these products, entice people to your shop, and then update your inventory in time for Christmas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e448a2c elementor-widget elementor-widget-heading\" data-id=\"e448a2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Expand Your Customer Base<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c339cc8 elementor-widget elementor-widget-text-editor\" data-id=\"c339cc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another clear advantage of BFCM sales is the opportunity to expand the customer base of your retail business. Once your new customers see the fantastic deals and unbeatable customer experience offered, you are in with a high chance of encouraging repeat business during the Christmas season and beyond. Having a select few, highly-discounted products can help maximise this effect, as it causes people to break their regular shopping habits.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e235e21 elementor-widget elementor-widget-heading\" data-id=\"e235e21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cons of BFCM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74fd2e5 elementor-widget elementor-widget-image\" data-id=\"74fd2e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"514\" src=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/black-friday-shopping-at-home-2-1024x683.jpg\" class=\"attachment-large size-large wp-image-3014\" alt=\"Black Friday is on a laptop screen, with a phone and notebook in the shot.\" srcset=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/black-friday-shopping-at-home-2-1024x683.jpg 1024w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/black-friday-shopping-at-home-2-300x200.jpg 300w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/black-friday-shopping-at-home-2-768x512.jpg 768w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/black-friday-shopping-at-home-2-1536x1024.jpg 1536w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/black-friday-shopping-at-home-2-600x400.jpg 600w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/black-friday-shopping-at-home-2.jpg 1950w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e89b6 elementor-widget elementor-widget-heading\" data-id=\"54e89b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visibility Issues <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad1f49 elementor-widget elementor-widget-text-editor\" data-id=\"9ad1f49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are tough competitors in the retail landscape. For small businesses during Black Friday, it can be challenging to go toe-to-toe with some larger enterprises that dedicate a large portion of their budget to aggressive Black Friday marketing campaigns. This is another reason that fewer, but larger discounts, can often be the best tactic&#8211; you bring in people looking for a specific product, and then they get to see everything else you have on offer.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f115b57 elementor-widget elementor-widget-heading\" data-id=\"f115b57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Long Live the Discounts!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87d850a elementor-widget elementor-widget-text-editor\" data-id=\"87d850a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Deep discounting is the heart-stone of Black Friday. It\u2019s a Deal or Better Deal situation. <\/span><span style=\"font-weight: 400;\">As customary, shoppers will expect discounts and special offers in the lead-up to and during this shopping event. If you&#8217;re a small business, you may not be able to affford outlandish discounts like your larger competitors can.<\/span><\/p><p>You&#8217;ll have to work out what your budget is, and if you can&#8217;t afford to offer more than token discounts, you might decide to have your big marketing push at another time of year, when your competitors are charging full price.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6138d elementor-widget elementor-widget-heading\" data-id=\"4f6138d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Black Friday Ideas For Small Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeac1a0 elementor-widget elementor-widget-image\" data-id=\"aeac1a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"514\" src=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-max-fischer-5872176-1024x683.jpg\" class=\"attachment-large size-large wp-image-3013\" alt=\"70% and 50% Sale black friday stickers on a marble background. A laptop and wrapped gift are on the desk.\" srcset=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-max-fischer-5872176-1024x683.jpg 1024w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-max-fischer-5872176-300x200.jpg 300w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-max-fischer-5872176-768x512.jpg 768w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-max-fischer-5872176-1536x1024.jpg 1536w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-max-fischer-5872176-2048x1365.jpg 2048w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-max-fischer-5872176-600x400.jpg 600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce68d2 elementor-widget elementor-widget-text-editor\" data-id=\"6ce68d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019ve decided that BFCM offers are the right move for your enterprise, it\u2019s never too early to begin promoting&#8211;\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">he sooner the better in our opinion.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">\u00a0You might not have the budget to advertise weeks in advance, but you at least want your website ready to go early for SEO and publicity reasons.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">So, here are some Black Friday promotion ideas to ensure your campaign gets off to a winning start!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe1af85 elementor-widget elementor-widget-heading\" data-id=\"fe1af85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generate Excitement <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205ed05 elementor-widget elementor-widget-text-editor\" data-id=\"205ed05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You\u2019re excited about your upcoming sales and you want the world to know about it, so how to go about it?\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Post teasers of upcoming products or discounts that will be available during the Black Friday sales across multiple channels. Creating social posts for different audiences also allows your brand to tailor your messaging, creating a more direct impact on your potential customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Nothing says <em>the clock is ticking<\/em> like a countdown on your website! Fueling anticipation will result in more conversions.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">For your<\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/mailchimp.com\/resources\/black-friday-email-campaigns\/\" target=\"_blank\" rel=\"noopener\"> Black Friday email marketing<\/a> <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">strategy, consider segmenting your audience to boost re-engagement or supply loyal customers with discount codes and exclusive offers. Personalised messaging can then meet them at every touch point!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed69f0 elementor-widget elementor-widget-heading\" data-id=\"eed69f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can Your Website Handle the Heat?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6260c16 elementor-widget elementor-widget-text-editor\" data-id=\"6260c16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customer experience is more important than ever during this week. With that in mind, when was the last time that you checked your website&#8217;s loading speed and volume capacity?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Amidst the rush and frenzy of these Friday deals, cart abandonment rates will surge if a website does not load efficiently enough. Gen Z are especially impatient when it comes to slow loading (and, let&#8217;s face it, everything else). Optimizing your website is a crucial step in the process for small e-commerce businesses during Black Friday sales.<\/span><\/p><p><span style=\"font-weight: 400;\">According to Demand Sage,<\/span> 48% of online Black Friday sales in 2023 were done via a smartphone.<span style=\"font-weight: 400;\"> Make sure your website is optimised to handle an influx of mobile phone visitors to give your sales a boost.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-015483d elementor-widget elementor-widget-heading\" data-id=\"015483d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plan, Plan, Plan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc2ab4c elementor-widget elementor-widget-text-editor\" data-id=\"dc2ab4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We all know of Murphy and his law.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Get ready to ask you and your team the worst-case scenario and how can it be combatted. Creating contingency plans will give your small business the confidence to face whatever comes your way during Cyber Week.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some possible situations you may run into during this adrenaline-pumping event are: shipping issues, running out of stock, increase in product returns, to name a few. So make sure you have all the stock you need, and that logistics are in order.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b42f1d elementor-widget elementor-widget-image\" data-id=\"6b42f1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"433\" src=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-cottonbro-studio-6114590-1024x576.jpg\" class=\"attachment-large size-large wp-image-3012\" alt=\"Mahogany table with tags and stickers of percentage off on Black Friday Sales. 50%, 25% sale off.\" srcset=\"https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-cottonbro-studio-6114590-1024x576.jpg 1024w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-cottonbro-studio-6114590-300x169.jpg 300w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-cottonbro-studio-6114590-768x432.jpg 768w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-cottonbro-studio-6114590-1536x864.jpg 1536w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-cottonbro-studio-6114590-2048x1152.jpg 2048w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-cottonbro-studio-6114590-1160x653.jpg 1160w, https:\/\/www.wordans.com\/blog\/wp-content\/uploads\/2023\/10\/pexels-cottonbro-studio-6114590-600x338.jpg 600w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11acfca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11acfca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c477b0\" data-id=\"4c477b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a41ae3 elementor-widget elementor-widget-heading\" data-id=\"0a41ae3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to Go? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792afd7 elementor-widget elementor-widget-text-editor\" data-id=\"792afd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We hope that our mini-survival guide has helped you determine if BFCM offers are the right choice for your business, and given you some ideas on how to make the most of the moment. Once you&#8217;ve got your planning done, it&#8217;s time to sit back and watch the money roll in, on the most-anticipated retail event of the year!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43440cf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"43440cf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.wordans.co.uk\/products\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Supplies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6513a71 elementor-widget elementor-widget-text-editor\" data-id=\"6513a71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>For clothing stores, printers, and other business&#8211; the high-quality, low-cost apparel you can find at Wordans might be exactly what you need to prepare for the holiday season. Check out <a href=\"http:\/\/www.wordans.co.uk\" target=\"_blank\" rel=\"noopener\">our website<\/a> to find anything you&#8217;re missing, and check out our Instagram <a href=\"http:\/\/instagram.com\/wordans_europe\" target=\"_blank\" rel=\"noopener\">@wordans_europe<\/a>\u00a0if you need any more ideas.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>November has become synonymous with Cyber Week and its centerpiece&#8211; the biggest shopping event of the year:\u00a0Black Friday. Black Friday 2024\u00a0falls on November 29th, with Cyber Monday on December 2nd. Each year, preparation for this high street and online shopping craze begins earlier and earlier, with some big-name retailers and brands offering month-long discounts.\u00a0\u00a0 For [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[849],"tags":[],"class_list":["post-8675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gift-guides-gb"],"_links":{"self":[{"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/posts\/8675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/comments?post=8675"}],"version-history":[{"count":5,"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/posts\/8675\/revisions"}],"predecessor-version":[{"id":8680,"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/posts\/8675\/revisions\/8680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/media\/2997"}],"wp:attachment":[{"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/media?parent=8675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/categories?post=8675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wordans.com\/blog\/wp-json\/wp\/v2\/tags?post=8675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}