The leaves are falling and the streets are adorned with layers of gold and red. And while the weather might be getting colder, it’s starting to heat up for small and large businesses alike!
Fall has become a pivotal season for e-commerce and brick-and-mortar businesses, with the months of September, October and November rife with opportunities for selling and attracting new customers. If you still haven’t snapped out of holiday mode after the summer, you’ve come to the right place.
If you run a B2B brand, take a look at our list of 5 essential dates to add to your list of Fall Marketing Ideas!
End of Summer & Start of Fall
Every year, we dread the end of summer; days become shorter, the sun retreats and routine resumes. However, for B2B brands, the end of summer offers endless opportunities to create new and exciting fall marketing ideas!
As the unofficial start to fall begins in September, seasonal campaigns such as Back to School and Back to Work can be applied early into the month or even before. The earlier you start, the more time you have to play around with autumnal palettes and fall marketing slogans!
When is it celebrated: Fall typically falls (forgive the pun, dear readers) between the 21st and 23rd of September each year.
Halloween
Despite its reputation, Halloween is not as frightening as it seems and is one of the most popular holidays after Easter and Christmas. And while we’re certain it already figures among your fall marketing ideas, we really just could not pass the opportunity to make some horrific Halloween puns.
If you are a B2B textile or a wholesale blank apparel brand, consider creating a Halloween-themed line to showcase the quality of your products or the level of skill of your embroidery or printing! Embrace spooky season whole-heartedly with Halloween-themed banners and provide a scarily low-discount coupon code to your customers.
When is it celebrated: Each year, Halloween is celebrated on the 31st of October.
Black Friday
Black Friday has become a cornerstone of fall marketing campaigns for B2B and B2C brands alike and with good reason. While the event has traditionally focused heavily on the B2C sector, it’s important to keep in mind that the businesses that you deal with are also consumers.
For some, it can be seen as an opportunity to rid themselves of old inventory stock by offering exceptional deals. If you are a wholesale distributor, it offers you the perfect chance to provide stock to business buyers who are gearing up for other pillar dates on the season business calendar such as Christmas or even, refill after a hectic Black Friday week.
If you are a digitally native B2B brand, this shopping event can be a quarter-changing fall marketing idea: increased traffic during this period could help you attract first-time buyers. Traffic and sales peak during this period, however, it should only be included in your marketing plan if it makes sense for your business, the products that you sell, and your brand.
When is it celebrated: Black Friday takes place on the Friday after Thanksgiving every year.
Small Business Saturday
Wedged right between Black Friday and Cyber Monday is Small Business Saturday. Since beginning in 2010, this annual event has encouraged consumers to shop locally and discover new small business favorites that would have otherwise been overlooked.
If you are a small business owner specializing in B2B, take advantage of the ever-increasing hype surrounding this event to offer a promo or reconnect with previous customers by tempting them with an exclusive offer that they can’t refuse!
When is it celebrated: As the name suggests, Small Business Saturday takes place annually the Saturday following Black Friday.
Cyber Monday
Welcome to the biggest online shopping extravaganza of the year! Right off the back of Black Friday’s success comes Cyber Monday. Since its inception in 2005, it has grown exponentially more successful. For this reason, it could be a fall marketing idea to add to your calendar!
In the lead-up to this event, there are some things you can do to ensure that Cyber Monday is as beneficial for your business as it is to your clients: Create educational content that will push them further down the pipeline and convert them into leads; lock down your marketing ideas for fall early, giving your B2B companies time to get approval on their purchase decision. While B2C is more focused on urgency and impulse buying, the B2B marketing cycle is typically more drawn out and complex.
When is it celebrated: Cyber Monday takes place on the Monday following Thanksgiving each year.
While these are not the only events taking place during this season, you’ll find that these are some of the most popular. Take these 5 dates into consideration when compiling your fall marketing ideas and kick-start this quarter off!
