If you’re a Halloween fan, you’ll be delighted to hear that spooky season is upon us! And what’s not to love? It’s a memorable time for consumers of all ages, whether you’ll be out trick-or-treating, or heading to a more grown-up party. It’s an even better time for businesses, as it’s an opportunity to unleash your creativity while building your brand, and boosting your sales.
Not sure it’s worth it? The National Retail Federation are expecting a total spend of $11.6 billion on Halloween this year, with customers due to spend almost $4 billion on costumes alone. If you’re not sure how to promote your brand, take a look at some of these terrific Halloween marketing ideas. Hopefully, these tricks will help you bring in a lot of treats!
Stock Up on Costume Supplies
There’s no point marketing if you don’t have the goods, and Halloween costumes are the number one way to leverage Halloween for your business. What you choose to stock will depend on the nature of your business, but it’s not just pre-made costumes that people need.
Many people choose to make their costumes themselves, so stocking low-cost apparel, or any items that could be used as costume props, is a great way to get people into your store– and they’ll look at the rest of your products while they’re there!
Create Creepy Custom Products
Another route you can take is to great products specifically for Halloween. Some people don’t like to dress up, but they do like to wear something Halloween-themed, to get into the occasion.
This is especially useful for printers, retailers, and other companies that can leverage the event by adding a spooky touch to their products. Watch how customers that would normally pass you by take an interest in your seasonal range.
Tees & Sweatshirts
T-shirts, hoodies and sweatshirts are a sure bet for this type of event– everyone needs plenty, and are usually happy to have a few with unique designs on. Our custom tool makes it easy to add text and graphics– you can use ours, or make your own and upload them as an image file. Make great products for people to buy, or for your staff to wear.
Trick or Tote?
Totes, and other low cost bags, are a marketing dream when it comes to Halloween. They have a nice blank space to fit your logo alongside your spooky designs, and they’re cheap enough to make a good profit on, or even use in giveaways for your staff and customers.
Tote bags are another item that everyone needs a few of, but for Halloween they go one better, seeing as all the kids need a bag for their trick-or-treat candy. Tote bags are perfect here, since they’re super easy to open up and pour candy into.
Branded Halloween Products
If you don’t fancy making your own designs, you can just create great promotional products by adding your branding to pre-existing products that people use at Halloween. For example, this fantastic pumpkin drawstring bag is a great budget item that people will love for trick-or-treating. Add your branding to it and you can get some free advertising, and show your brand to be a fun-loving one.
Unique Uniforms
Once you’ve created great-looking custom clothing, and spooky promo products, what better way to showcase them than on your own staff? Giving them a Halloweeen uniform is a great way to help them have a bit of fun and improve morale. It also draws in customers, who’ll see the festivity and want to get involved themselves.
Hair-Raising Halloween Promos
Some people are a little reluctant to get into the swing of things, and need a little nudge. That’s where promotions come in handy. Whether you’re offering promotions to your customers, or using them to stock up for your business, the limited-time discount can be just what people need to decide on their purchase.
Discounts, coupon codes and multi-buy offers are all great ways to reel in the customers, and you can even combine them. We like to use our clearance range to offer customers extra-low prices they can use to get what they need. This is perfect for businesses who need to stock up before the spooky season.
Spine-Tingling Social Media Posts
You can’t do advertising without doing social media these days, and Halloween is the perfect time for it– it’s fun, and it’s mostly for young people. Why not showcase the products that are on offer this Halloween on your Instagram story? This can help boost engagement rates and result in a number of leads.
A great video works for both traditional and modern marketing. You might not have the budget of Burger King, but anything that makes use of fear or comedy will make sure people remember your brand, and leave them with a positive impression of it. If you’re lacking inspiration, check out these great examples of Halloween marketing:
We hope this article helps you get the best out of Halloween this year, and in the years to come. For any blank or custom products you need, take a look through our website, and the only scary thing will be all the money you make! If you need any more inspiration, have a look at our Instagram @wearewordans.
