The Hoodie Renaissance: How Hoodies Became Fashion Staples

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Hey There! Do you have a hoodie in your wardrobe? Of course, you do! But do you know how this cozy staple started its journey to becoming a fashion must-have? Well, in this blog post, I’m going to share some fascinating information about it and it will give you a whole new perspective on your favorite hoodie. Along the way, we’ll discover unexpected twists. So grab your hoodie and get comfy at learning more about it!

Contents

How it started

In the 1930s, Champion, originally known as the Knickerbocker Knitting Company created the first hoodie in Rochester, using a thick material to keep athletes and workers warm during exercise. The hoodie got its name from the added hood, which protected the head and neck from the cold. Over time, Champion and Russell Athletic started supplying hoodies to the military in the US and England. This turned the hoodie into not just a workout essential, but also a symbol of style and practicality for everyone.

The 1960s

The 1960s marked a pivotal moment in the evolution of the hoodie as universities began to imprint their names and logos on these cozy garments throughout the ’60s and ’70s. However, the real game-changer came when top athletes began to embrace the hoodie as a statement piece. Picture this: in 1966, Muhammad Ali, the legendary World Heavyweight Champion, strolled around London in a cool white hoodie. Suddenly, everyone wanted one! Ali made hoodies the hottest thing around, not just for athletes, but for everyone who wanted to be stylish and comfy.

The 1970s & 1980s

When hip hop was on the rise, hoodies became a big deal. At first, graffiti artists wore them to stay hidden while tagging buildings and trains. But then, in the early 1970s, some folks used hoodies for less-than-honest reasons, giving them a bad reputation. That changed when “Rocky” hit the big screen in 1976. The main character, Rocky Balboa, rocked a gray hoodie during his training scenes, making it super cool to wear a hoodie. Suddenly, the hoodie went from being seen as sketchy to being a symbol of strength and determination.

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The 1990s

The hoodie didn’t even have its catchy name until it gained massive popularity. But once it did, fashion designers couldn’t resist its charm. Big names like Tommy Hilfiger and Ralph Lauren were quick to jump on the trend, showcasing different types of sweaters in their runway shows. Suddenly, this once-plain piece of clothing became a must-have item for both street style and high fashion lovers alike. It was like the hoodie went from being just a comfy thing to wear to a symbol of urban cool and fancy style.    

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The 2000s

Mark Zuckerberg became a symbol of a changing tide, not only in technology but also in the fashion industry. By choosing hoodies over the customary business attire. He was the first one who wore a hoodie at investors meetings, presentations and interviews. It has been his go to look. This blend of formal and casual wear has taken a different as an important part of corporate culture.

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Now

Today, hoodies are everywhere! People wear them for all sorts of occasions, not just for sports or lounging. You’ll see them on the streets, in school and even to work. They’re comfortable and ideal for every moment. Hoodies have become a go-to choice for people of all ages and backgrounds.

You can find all different types of hoodies, along with T-shirts, bags and many more at Wordans. Explore our website to discover our diverse range. For more inspiration, head over to our instagram @wearewordans