How to Start Your Merchandising Business From Scratch

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Are you thinking of starting your own online business? Do you know how to go about it and where to find the best products to customize for creating your own collection? Follow the guide with the experts at Wordans


Define your target and your budget

While it’s natural to want to reach as many people as possible with your products, it’s better to choose a target demographic when preparing your business plan and appeal to them directly. Your target audience will define not only the type of product to sell but also the corresponding budget. For example, the age and average wage of your typical customer will determine the kind of prices you can decide to sell leisurewear or sportswear for, which can help you decide your budget when buying wholesale apparel. A younger, progressive-thinking customer base will demand commitment to eco-responsible clothing with environmentally friendly production processes, which means higher selling prices.

So, whatever your choice, you must have a clearly defined target for your proposal, whether they are sportsmen, office workers, or children. We recommend that you conduct a thorough market study to understand your audience, their needs and spending habits, as well as market trends and customs.


Choose your products

Once you have chosen the type of products you want to market, and you have identified your target, you can then decide exactly which items to put on sale. With the multitude of offers circulating on the Internet, it is vital that your brand stands out by proposing interesting products for your target audience, at attractive prices. The first step will be to identify the suppliers who can offer you the right merchandise for your online business. But how do you select the best suppliers? We recommend that you first draw up a set of specifications that will enable you to define the essential criteria that these suppliers must cover. Beyond the purchase price, which is obviously a key factor in choosing where to buy your goods, you should not neglect other essential aspects of the negotiation such as delivery times and conditions, purchasing conditions and payment facilities among others. Fortunately for you, Wordans’ experts have negotiated thousands of references at the best prices from the best suppliers of customizable blank apparel. Contact us for a personalized proposal. 


Define your brand

Creating your brand is about more than just choosing a catchy name. Sure, you’ll need to choose a business name and a brand name that’s easy to remember. But your brand should also have a personality, and reflect the values of your online business. The personality of your brand will be expressed not only through its name, logo or emblem, but also through the colors, fonts and themes you choose for its website. For example, a brand whose main selling point is environmentally friendly products could have a logo related to nature, a website with neutral colors like beige, taupe, and earth green, and slogans and processes that honor this philosophy (deliveries and production with the minimum carbon footprint, possibility to recycle products, punctual ecological actions, etc). Similarly, a brand dedicated to early childhood will have round shapes and pastel colors, to emphasize the sweetness and innocence of childhood. Whatever the spirit of your brand it should be easy to spot just by looking at your logo or your website. 


Choose your delivery processes

It would be a mistake to think that once you have chosen your references, your online business is ready. Before that, you have to prepare several sales conditions, especially the delivery fees. Did you know that 70% of consumers cancel their shopping carts because of delivery fees? It is therefore wise to offer flexible and economical delivery conditions. For example, you can have your orders shipped directly from your suppliers. At Wordans, we have several hubs around Europe to facilitate fast and direct shipments from our warehouses. Find out more about our customized logistics solutions here.


Make yourself known

Once your business plan is set up and your negotiations with your suppliers are completed, it’s time to launch your brand! The creation of your website is an important step, which should be entrusted to a team of professionals. After the commercial site, of course, the social network pages must be created with attention. We recommend you put forward some products, but also create posts to increase awareness of your brand and it’s ethos. You can get consumers’ attention by creating a countdown to the official launch of your brand: create a daily post revealing a product or a slogan until the day the online store opens. 


Offer introductory deals

Finally, once your online business is up and running, you can offer special introductory offers to boost your sales and attract potential customers. Percentage discounts on certain products in the first days of opening, gifts or products offered to the first customers, or free shipping during the first week are all levers that will generate traffic on your site during the launch.



Creating your online business can be a real success if you respect the steps to follow and know how to surround yourself with the best professionals. Visit our website to discover our thousands of customizable plain items ideal for starting your own merchandise, and discover all our special offers on our Instagram page @wearewordans.