Sustainability is more than just a buzzword these days. More and more people are becoming increasingly concerned about the effect we are having on the planet, and with Generation Z we’ve seen a particularly large jump.
A survey on consumer attitudes showed that those born in the late 90s and the noughties are considerably more likely to value sustainability when shopping. Three-quarters of GenZ shoppers are prepared to pay more for sustainable products, whereas less than half are similarly concerned with brand names. With environmental issues arising all over the world, it’s hard to see this trend reversing any time soon.
WHICH FACTORS ARE IMPORTANT TO YOU WHEN MAKING A PURCHASE?
Increased awareness is great for society, but can create a problem for those on a budget, especially those buying in bulk. It’s all very well paying a few extra dollars for a t-shirt when you only need one, but what if you want hundreds? We all want to reduce our impact on the planet, but convincing your boss to splash out extra on the company merch isn’t so easy for some. So how can you convince them that sustainable wholesale clothing is worth it?
Perceptions Change
The first thing to remember is that with modern attitudes to sustainability, the publicity benefits you get from committing to wholesale organic clothing can outweigh the extra cost. Nowadays, we’d rather not see so much go to waste, and if companies feel the same, it gives us a better impression of them, and we are more likely to use their services in the future.
Bulk buying low-quality clothing can have the opposite effect. If people see that a company is throwing around t-shirts that will only be worn once, it suggests little concern for their impact on the planet, and these companies may find they lose business. Fortunately, there are ways to keep your environmentally-friendly customers happy, without breaking the bank.
Choose Quality
No one wants single-use clothing anymore. Even if it’s for a work event, people like clothes that won’t fall apart by the time they get home. We all need t-shirts to lounge around the house in, and it’s nice when they last. It’s good for your image to make more durable clothing, as it suggests you’re taking your environmental responsibility seriously.
The numbers can work out too, if you make fewer clothes, but of a higher quality, then the long-term use of your clothing can more than compensate for the lower quantity, increasing your brand exposure overall.
As well as being well-made, you want your clothes to look good, so it’s important to pick the right style. Fortunately, you don’t necessarily have to choose between style and price these days. The sheer range offered by companies like Wordans allows you to choose from a huge range of styles, so you can find the right cut without paying extra.
Get the Logo Right
Logo placement is key to making clothes people will want to keep wearing. The small logo on the left chest, with the larger logo on the back, has become such a popular choice because it’s less garish, and more stylish. Give people quality clothing in the right style, and they’ll wear it more in the future. This can massively cut down on waste, and get your brand name out there.
Check out our logo placement guide, for more information on how to get this style choice right.
Material Matters
We’ve already mentioned the importance of picking a material that holds up over time, and it’s important to always consider the use of your clothing before you settle on a material. Pure cotton is great to sit on the couch in, but for running you’re better off in polyester.
Organically speaking, you can even go one better. Buying clothes made from recycled plastic is a great way to demonstrate your company’s commitment to more sustainable living. It’ll also keep the younger generation happy, setting you up for the future.
We hope this blog helps you make the right choice, either for your company, or just for yourself. You can check out our full range of products at Wordans, or have a look around our Instagram page @wearewordans to see what’s hot right now.
