If you’re custom designing clothes or accessories for merchandising, uniforms, or just for yourself, getting the logo right can make all the difference. Choosing which logo to use, and deciding where to place it, can make a big difference to how your brand is seen, and how much it’s seen. Our guide to logo placement can help you get this key aspect right if you’re customizing hoodies, t-shirts, or anything else.
How Logo Placement Has Changed
People’s attitudes have changed a lot over the last couple of decades in both logo choice, and placement. The thinking used to be: make it big, central, and garish. People figured that the more your logo stood out, the better it would be for your business.
Now we think a little differently. Businesses are catching on to the idea that clothes designed like this don’t look good. When clothes don’t look good, people will wear your gear as long as they have to- while they’re working at your event, or your conference, and that’ll be it. Once it’s over, they’ll only wear it in bed, or while they’re decorating, so almost no one will see it.
When you make uniforms and merchandise that look good, people will keep wearing them. What you lose in noticeability, you more than make up for in long-term exposure. Getting your logo right is key to this.
Another drawback to gaudy logos is that they make your company look tacky. Keeping things simple makes you look professional. Think of the logos of most of the major global brands, they’re simple, and monocolor. Look at Apple, or Playstation- they started out with multicolor logos, but have since toned things down to the classy emblems we see today.
You may not be able to change your company logo, but that doesn’t necessarily mean you can’t simplify it for your merchandise.
What’s the Best Logo Placement?
Even if you can’t change your logo, you certainly can decide where to place it. If you’re customizing a t-shirt or a hoodie, you have the option for front and center, but we recommend keeping things a little more subtle. A roughly three-inch logo on the left chest is much more popular these days, and for good reason. People don’t feel like they’re walking around screaming about where they used to work, and so are more likely to keep wearing your t-shirt.
If you want to include a larger logo, it goes best on the back. This combination of logos looks great, and isn’t invasive. Instead of a logo, some text on the back can be a great idea. Something people can associate with your company, but which isn’t too obvious, is a great way to keep the subtlety going.
You can apply the same logic to customizable water bottles, notebooks, tote bags, and plenty more. A simpler, smaller logo can make the difference between someone throwing your merchandise in the bin, or using it for a good while.
Whatever you choose, make sure you think about it before you make your order. No one wants to get stuck with hundreds of t-shirts they don’t like.
Looking to customize your own clothing? Try our customization tool to create original designs in minutes at Wordans. We hope our logo placement guide helps, and if you need more ideas, check out our Instagram @wearewordans.
